OUTBOUND-AS-A-SERVICE · B2B · EUROPE
We sell revenue.
For B2B teams whose funnel is nowhere near its ceiling at the top.
How much could your revenue grow with more volume at the top?
Closing runs. Fulfillment runs. The bottleneck sits at the very top — your top of funnel.
Top of Funnel
↑ ROOM TO GROW — this is where more is possible
Hire more SDRs? That costs you twice.
Once visibly — on payroll. Once invisibly — in the pipeline that never gets built while you wait.
Hiring costs
Recruiting, interviews, onboarding.
Ramp costs
2–3 months of full salary, barely any output.
Opportunity costs
The pipeline lost while you wait. Easily six figures.
The most expensive line item never shows up on an invoice: the pipeline that never gets built while you wait.
We don't sell meetings — we sell predictable pipeline.
Qualified decision-maker conversations, month after month — without building a team for it.
Speed
Meetings in weeks, not after months of ramp. The infrastructure is in place.
Effortless
No hiring, no setup, no list building. All you free up is calendar capacity.
Guarantee
We guarantee qualified meetings. If none come in, you pay nothing.
Anyone can book meetings. Not the system.
Both deliver meetings. Only one leaves you owning the system afterwards.
OTHER PROVIDERS
- You pay per meeting — and nothing else remains.
- The list and the know-how stay with them.
- Stop paying, and it's all gone.
GROTE SALES CONSULTING · SERVICE · ASSETS · PLAYBOOK
- Qualified meetings, delivered.
- A sharpened ICP and a verified target list.
- Messaging, scripts and an objection library.
- A playbook for your team — yours to keep.
- Native outbound in your target market — DACH, Benelux, Southern Europe.
We don't talk about sales. We've built it.
Founder Hendrik Grote built and led a twelve-person SDR team as Head of Sales — taking a B2B startup's sales from zero to several million ARR. Not a textbook methodology, but the one that held up in practice.
12-person SDR team
built and led as Head of Sales
0 → several million ARR
built a B2B startup's sales from scratch
Who this is for — and who it isn't.
BEST FIT
- B2B with product-market fit — you're already closing.
- Bottom of funnel runs, there's room at the top.
- Deal size carries the math.
- More pipeline without months of hiring.
- You want to grow — in DACH or beyond.
NO FIT
- The offer isn't proven yet.
- Very small deals — the math breaks.
- You just want cheap dials.
- Pure inbound or PLG.
A machine that runs — and keeps getting better.
As efficient as possible — and never finished. We iterate continuously: messaging, list and script get sharper week by week. No set-and-forget.
Set up
ICP, target list, deliverability, messaging and script.
Outbound runs
Qualified decision-maker meetings come in.
Optimized
Weekly — messaging and list are constantly adjusted.
One system. All of Europe.
Same playbook, native setters in your target market. Tell us where your next revenue lives — we deliver the decision-maker conversations there.
- DACH
- Netherlands
- Belgium
- France
- Spain
- Italy
- Portugal
Building it yourself costs time above all — and the risk.
First meeting
Built in-house
After recruiting plus 2–3 months of ramp.
With Grote Sales Consulting
From week two or three — the infrastructure is in place.
The first months
Built in-house
During ramp, almost nothing comes in for months.
With Grote Sales Consulting
Full pipeline from the start.
Output over the same period
Built in-house
A single head, still learning.
With Grote Sales Consulting
A proven system — a multiple of the meetings.
You pay for
Built in-house
Full salary — meeting or no meeting.
With Grote Sales Consulting
Held meetings only, with a guarantee.
The risk sits with
Built in-house
You — mis-hire, ramp time, retention.
With Grote Sales Consulting
Us — no meetings, no fee.
Build and buy aren't mutually exclusive: the pipeline runs from day one — and the playbook, the ICP and the scripts stay with you.
What's left at the bottom line.
Sample assumptions · illustrative — plug in your own numbers; the logic holds.
Over 3 months
- New business
- €158,400
- Total investment
- €15,000
- Net
- €143,400
≈ 10.6× return
Over 12 months
- New business
- €633,600
- Total investment
- €51,000
- Net
- €582,600
≈ 12.4× return
Illustrative example with placeholder assumptions — not a promise of results.
Buy vs. build: your own SDR would still be ramping through these months, with close to zero additional meetings. The lever isn't the price per meeting — it's the business that only exists because there was no ramp time.
Let's talk about your pipeline.
30 minutes, concrete: where is there volume at the top for you — and what would it be worth?
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