Grote Sales · Outbound for startups · Pre-seed to Series B
Your product is ready. Your calendar isn't.
Founder-led sales got you here - but your calendar doesn't scale with your roadmap. We fill it with qualified decision-maker meetings, paid per result. No setup, no retainer, no junior experiment.
The Situation
Three ways to build more pipeline. All three cost you the wrong thing.
PATH 1
Keep it founder-led
Works until your calendar becomes the bottleneck of the entire company. It already is.
PATH 2
Hire your first SDR
Junior, no playbook, no coach. You pay for their learning year - with your runway.
PATH 3
Agency on a retainer
Guaranteed activity, non-committal results. The report is full, the calendar isn't.
→ The fourth path: Qualified meetings against your criteria, paid per result - and the playbook is yours at the end.
Who's behind it
Founded by Hendrik Grote, who as Head of Sales built a B2B startup's sales engine from zero to multimillion € ARR - in roughly 16 months, including building and leading a twelve-person sales team (SDRs & AEs). Before that: built a field sales unit to ~40 reps at one of Germany's fastest-growing scale-ups. Nothing here is theory. It's what held up in practice.
The Difference
Three principles. No exceptions.
01
Peer to peer, not off a script
Whoever calls on your behalf has understood your business first - product, market, buying process. Decision-makers can tell within ten seconds whether they're talking to a pro or a script. Your reputation in the market outweighs any single dial.
02
Sharper every week
Every conversation feeds the strategy: which segment bites, which pain resonates, which objection comes up. The motion in week four beats the motion in week one - every time.
03
Your squad, not your vendor
Fully wired into your sales process - handoff criteria, calendars, feedback loops. But without an IT project: we bring the entire system with us. Plug in, not onboard.
Your Team
Dedicated staffing. Full accountability.
Use cases
One machine. Three starting points.
01
More volume
Your playbook works, your calendar is still too empty. We deliver the supply: more decision-maker conversations, more pipeline, more closed deals.
02
New market
You want into a segment or country you don't know yet. We build the outreach, test it on real decision-makers and keep executing from there.
03
Test before you invest
New industry, new region, new product: before you commit headcount or budget, we answer the question in the real market instead of a study.
Our Promise
Our math only works when yours does.
Our compensation and our focus hang on the exact number you measure us by: the qualified decision-maker meeting that takes place.
Live in days.
The infrastructure exists - week one belongs to strategy, outreach runs from day six.
Zero upfront.
No setup fee, no retainer. The invoice exists when the meeting does.
No new headcount.
You get senior capacity and a GTM mind - without a single job posting.
Scales with you.
More capacity, a new segment, the next country - the model grows, not your overhead.
The math
Every customer you win pays you twice.
Once as ARR in your bank account - and once as a multiple in your valuation. In SaaS valuation logic, new recurring revenue lifts enterprise value by a multiple of the contract. That's why we don't run the numbers with you in cost-per-meeting, but in pipeline value and valuation leverage - on the first call, with your figures.
What you keep
Meetings get used up. Your market intelligence doesn't.
Every conversation produces two things - a potential meeting and an insight about your market. We document both and hand them over.
- Validated ICP + verified target list - who responds, who doesn't, and why
- Messaging proven in the real market - which opening works, per segment and persona, tested on decision-makers instead of in a workshop
- Objection library - your market's actual objections, with the answers that worked
- A documented playbook - built so your own team can run it from day one
- All conversation data - straight into your CRM on request
Contractually yours. Even if we part ways after the pilot - then you've bought a validated system, not a subscription. And when you build your own team later, it starts with a proven playbook instead of a blank page.
We plug in, you don't onboard.
How we work
Not an onboarding project. A cadence.
Day 1-5
Translate the market
Sharpen ICP and segments, build messaging hypotheses, fix qualification criteria in writing. By the end of the week we know who we're calling, why, and with which story.
From day 6
Outreach runs
Daily first-touch outreach at decision-maker level, with variant tests running in parallel. Meetings land directly in your closers' calendars.
Every week
Calibrate
One weekly, one question: what's working, what isn't - and what changes on Monday.
We work with selected clients - by design. Cancel monthly, no long lock-in. Pilot data calibrates the ongoing model - the better the numbers, the bigger the performance share. You get the exact figure in writing after the first call - as one price, not a price list.
Markets
One playbook.
All of Europe.
Our core market is DACH - at native-speaker level. Beyond that, we open European markets before you hire locally: France, Spain, Italy and Portugal in the local language, Benelux and the rest of Europe in English. Tell us where your next revenue lives - we deliver the decision-maker conversations there.
- DACHGerman · native
- FranceFrench
- SpainSpanish
- ItalyItalian
- PortugalPortuguese
- Benelux & rest of EuropeEnglish
The decision
Hire your first SDR - or prove outbound works first?
Build it yourself
- Job posting today, first reliable meeting sometime next year
- Salary, tools and data burn from day one - against your runway
- A founder becomes an SDR coach instead of closing or building
- First resignation, and everything starts over
- Whether outbound works for you, you only learn at the end
With Grote Sales
- Outreach live in week one
- You pay for the meeting, not the attempt
- Senior conversations from the first dial
- Activity contractually guaranteed
- After the pilot you know if and how outbound works - and the playbook is yours
Next step
30 minutes that can change your forecast.
Bring your numbers - target ARR, deal size, cycle. Leave with an honest read on your outbound opportunity and a concrete pilot proposal. If outbound isn't right for you (yet), we'll say that too.